Choice Hotels International Raises Over $160,000 for Red Cross Hurricane Relief in the Southeast

Friday, November 15, 2024

Choice Hotels International, Inc. has made a significant contribution to American Red Cross relief efforts, raising over $160,000 to support communities in the Southeast impacted by Hurricanes Helene and Milton. This impressive amount was achieved through a collaborative fundraising campaign that concluded on November 11, with contributions from Choice Privileges members, Choice Hotels associates, and a corporate donation match.

Choice Privileges members generously donated over 21 million loyalty points, amounting to nearly $108,000. In a show of further support, Choice Hotels matched these efforts with a $50,000 contribution. The company’s associates also stepped up, adding their own donations, which were further amplified through Choice Gives, the company’s charity donation matching program.

This initiative underscores Choice Hotels’ dedication to community assistance and disaster relief, bringing critical aid to those affected. By partnering with the American Red Cross, Choice Hotels and its community are helping to make a meaningful difference for those impacted by these recent natural disasters.

“We’re proud to have come together as a company with our associates and Choice Privileges members to donate over $160,000 to help communities affected by the hurricanes in the Southeast via the American Red Cross,” said Megan Brumagim, vice president, upscale brands & chief sustainability officer, Choice Hotels International. “Thank you to everyone who contributed to this effort and is helping Choice build a better tomorrow, today.”

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